Mims
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Learning To Play Golf With Fitness Sports Articles | June 10 Only registered users can see links on this board!
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, 2005
Learning to play golf has now become the pursuit of both men and women of different ages. Right from the very young golfers to senior citizens as old as 80 years old or even older.
One similarity is now very clearly evident in all those learning to play golf or learning to play better golf, irrespective of their age. And that is the fact that those learning to play golf while staying fit and conditioning muscles with golf specific exercise routines have produced spectacular results.
Junior golfers of the likes of Ty Tryon, Michelle Wie and the Song sisters have clearly shown the world what junior golfers capable of when they take the right approach in learning to play golf.
In fact more and more parents are realizing the importance of their kids taking the right approach to learning to play golf. They have found that their correct golf investment in their children has paid big with more youngsters receiving partial or full scholarships for college these days because of their golf.
It is increasingly becoming clear just how important it is learning to play golf while at the same time paying close attention to physical fitness.
I have worked with hundreds of junior golfers and the results are always the same. Within a very short time of introducing strength training there is always a remarkable improvement in their drives. Typically drives can improve by as much as 50 yards within a very short period of time.
What all this means is that in this day and age, learning to play golf without physical fitness training and conditioning is the wrong approach that even opens the doors to other dangers like injury. Golfers elbow is easier to get when a golfer is not physically fit and does not warm up properly before holding a golf club.
A golfer who approaches the game with fitness in mind has a huge advantage over their counterpart who does not. Those who shun exercises will usually be slower in developing the right technique in the golf swing and other crucial aspects of the game.
So the truth is that you cannot divorce physical fitness from learning to play golf.
Article Tags: Play Golf Only registered users can see links on this board!
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, Junior Golfers
Marketing is a Long-term Investment Marketing Articles | September 6, 2004
"Dig your well before you're thirsty" is the title of a ... book by Harvey Mackay. It is smart advice for ... your money, "Save your money before you need it", or growing your ... "M
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay.
It is smart advice for investing your money Only registered users can see links on this board!
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, "Save your money before you need it", or growing your business, "Market today for tomorrow".
When times are tough some businesses stop marketing. They reason, 'No one is buying so why should I advertise?' The other time some businesses stop marketing is when they are selling like crazy. Again they figure - 'I can't handle any more business right now so why promote?'
Two key points here. Advertising is only one narrow form of marketing. Marketing is about sending messages. You send messages in a plethora of avenues; advertising Only registered users can see links on this board!
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, customer service, by association, quality, public relations Only registered users can see links on this board!
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, sponsorship, awards, etc? And the second point; marketing is a long-term investment.
Selling is immediate. When times are slow you need to crank-up the selling efforts. How do you escape from a sales crisis? Improve selling skills, search out new markets Only registered users can see links on this board!
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, offer more value and most importantly be systematic. When there is a fire, put out the fire.
That's sales.
Preventing the fires of tomorrow is marketing. That is why marketing is so difficult to justify or measure. The good marketing you do today will pay off in a few weeks, months or even years. Is it worth it? Only if you want to be in business in a few years.
Invest wisely in your marketing. Many of the principles of investing money apply to marketing. Don't put all your eggs in one basket. Your message must reach your prospect along several avenues. That conveys more credibility. For example; you might advertise in a magazine, sponsor a community event Only registered users can see links on this board!
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, send out news releases and offer extras on your website. Your investment portfolio should be diversified, so should your marketing. Warren Buffet's long-term strategy to 'make smart investments and hold' can apply to your marketing. Make a long term marketing commitment to yourself. Stick to it. Be consistent and persistent. That is smart investing and smart marketing.
Consider the different forms of currency in your business. Cash is the most obvious. A signed order is another. Receivables are currency - you can even use them for collateral - or sell them. But some forms of currency look better than others. If cash is best then you might be tempted never to give credit to customers. But you might lose sales because of that. So you may decide to give credit to approved customers - knowing that you can likely convert the receivable to cash. Even signed orders are currency - you can factor them to obtain financing.
Marketing is another form of currency in your business. Good marketing creates customer awareness, goodwill, education Only registered users can see links on this board!
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, credibility, even desire. All of that can be converted into signed orders, receivables and hence cash.
All forms of currency are convertible. But the conversion rate is not 1 to 1 nor is it totally predictable. Some receivables become bad debt. Some signed orders get cancelled. Some marketing efforts just spin off into the universe like a lost asteroid. For that reason do not expect tha. Only registered users can see links on this board!
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